Eugenia Tzoumaka

BA, Panteion University; MS, PhD., Athens University of Economics & Business

Dr. Tzoumaka joined the Department of Management and International Business in 2017. She teaches undergraduate courses in the areas of Marketing and Communication. Her current teaching involves such courses as Digital & Social Media Marketing, Sports Marketing and Sports Promotion & Social Media. Her Ph.D. thesis was awarded the international João Havelange Research Scholarship by the International Federation of Association Football (FIFA). Her current research interests include celebrity brands, consumer-based brand equity, sports marketing and social identification effects on consumer behavior. She has published papers in international conferences, edited volumes and academic journals, such as the Journal of Marketing Communications.