| Credit Hours | |
|
| Liberal Education | 43 |
 | Core Courses: | | | |
|
| WP 1010 Introduction to Academic Writing | | 3 | |
|
| WP 1111 Integrated Academic Writing and Ethics | | 3 | |
|
| WP 1212 Academic Writing and Research | | 3 | |
|
| MA 2105 Applied Calculus - Level 4 | | 3 | |
|
| * | | | |
|
| HC 2300 Professional Communication | | 3 | |
|
| CS 1070 Introduction to Information Systems - Level 4 | | 3 | |
|
| ** | | | |
|
| Any Natural Science with a lab | | 4 | |
|
| | | | |
|
| Liberal Education Electives: | | | |
|
| LE designated course in STEM/Natural Sciences | | 3 | |
|
| LE designated courses in the Social and Behavioral Sciences (from more than one discipline) | | 9 | |
|
| EC 1101 LE Principles of Macroeconomics - Level 4 | | | |
|
| Two additional courses in the Social and Behavioral Sciences | | | |
|
| SO 1000 LE Introduction to Sociology - Level 4 | | | |
|
| AN 1000 LE Introduction to Anthropology - Level 4 | | | |
|
| PS 1001 LE Psychology as a Social Science - Level 4 | | | |
|
| LE designated courses in Humanities (from more than one discipline) | | 6 | |
|
| PH 3005 LE Business Ethics - Level 5 | | | |
|
| One additional course in Humanities | | | |
|
| | | | |
|
| LE designated courses in Fine and Performing Arts | | 3 | |
|
| | | | |
|
| *The prerequisite, MA 1008 College Algebra, may be fulfilled through appropriate academic evaluation otherwise it can be allocated to free electives | | | |
|
| | | | |
|
| **CS 1070 Introduction to Information Systems may be fulfilled through appropriate academic evaluation | | | |
|
| | | | |
|
| Concentration | 72 |
| Required: | | | |
|
| AF 2007 Financial Accounting - Level 4 | | 3 | |
|
| BU 2003 Business Legal Issues - Level 4 | | 3 | |
|
| CS 2179 Business Information Systems - Level 4 | | 3 | |
|
| MG 2003 Management Principles - Level 4 | | 3 | |
|
| MA 2021 Applied Statistics - Level 4 | | 3 | |
|
| MK 2030 Introduction to Marketing - Level 4 | | 3 | |
|
| EC 1000 Principles of Microeconomics - Level 4 | | 3 | |
|
| BU 3233 Business Research Methods - Level 5 | | 3 | |
|
| FN 3105 Financial Management - Level 5 | | 3 | |
|
| MK 3131 Marketing Management – Level 5 | | 3 | |
|
| MK 3135 Marketing Communications - Level 5 | | 3 | |
|
| MK 3155 Business to Business Marketing – Level 5 | | 3 | |
|
| MK 3134 Brand Management – Level 5 | | 3 | |
|
| MK 3159 Consumer Behaviour - Level 5 | | 3 | |
|
| MK 4104 Digital & Social Media Marketing - Level 6 | | 3 | |
|
| MK 4247 Applied Marketing Management & Metrics -Level 6 | | 3 | |
|
| MK 4358 Applied Marketing Research – Level 6 | | 3 | |
|
| MK 4468 Integrated Marketing Communication Campaigns - Level 6 | | 3 | |
|
| MK 4860 Marketing Strategy and Topics: Capstone – Level 6 | | 3 | |
|
| | | | |
|
| Three of the following courses | | 9 | |
|
| MK 4143 Food Choices & Lifestyle – Level 6 | | | |
|
| MK 4146 Luxury Branding and Fashion – Level 6 | | | |
|
| MK 4148 Retail Business Strategy – Level 6 | | | |
|
| MK 4153 Sales Management - Level 6 | | | |
|
| MK 4156 Retailing and Supply Chain Management - Level 6 | | | |
|
| MK 4157 International Marketing - Level 6 | | | |
|
| MK 4162 Marketing of Services - Level 6 | | | |
|
| MK 4242 Marketing Creativity and Innovation – Level 6 | | | |
|
| MK 4245 Promotions, Events and Experiences – Level 6 | | | |
|
| MK 4249 Advertising in Digital and Mass Media – Level 6 | | | |
|
| | | | |
|
| One of the following Options | | 6 | |
|
| Option 1 | | | |
|
| MK 4070 Personal Branding for Professionals | | | |
|
| and | | | |
|
| MK 4190 Internship in Marketing | | | |
|
| or | | | |
|
| MK 4070 Personal Branding for Professionals | | | |
|
| and | | | |
|
| BU 4950 Business Consulting | | | |
|
| | | | |
|
| Option 2 | | | |
|
| Two more Marketing courses | | | |
|
| | | | |
|
| Electives | 6 |
