| Credit Hours | |
|
| Required* | 18 |
 | MK 2030 Introduction to Marketing - Level 4 | | 3 | |
|
| MK 3159 Consumer Behaviour - Level 5 | | 3 | |
|
| | | 0 | |
|
| Four courses in Marketing from the following indicative areas of emphasis with recommended course options: | | 12 | |
|
| | | | |
|
| Marketing Management | | | |
|
| MK 3131 Marketing Management – Level 5 | | | |
|
| MK 3134 Brand Management – Level 5 | | | |
|
| MK 3155 Business to Business Marketing – Level 5 | | | |
|
| MK 4070 Personal Branding for Professionals | | | |
|
| MK 4190 Internship in Marketing | | | |
|
| MK 4143 Food Choices & Lifestyle – Level 6 | | | |
|
| MK 4146 Luxury Branding and Fashion – Level 6 | | | |
|
| MK 4148 Retail Business Strategy – Level 6 | | | |
|
| MK 4153 Sales Management - Level 6 | | | |
|
| MK 4156 Retailing and Supply Chain Management - Level 6 | | | |
|
| MK 4157 International Marketing - Level 6 | | | |
|
| MK 4162 Marketing of Services - Level 6 | | | |
|
| MK 4247 Applied Marketing Management & Metrics -Level 6 | | | |
|
| | | | |
|
| Marketing Communication | | | |
|
| MK 3134 Brand Management – Level 5 | | | |
|
| MK 3135 Marketing Communications - Level 5 | | | |
|
| MK 4070 Personal Branding for Professionals | | | |
|
| MK 4190 Internship in Marketing | | | |
|
| MK 4104 Digital & Social Media Marketing - Level 6 | | | |
|
| MK 4146 Luxury Branding and Fashion – Level 6 | | | |
|
| MK 4242 Marketing Creativity and Innovation – Level 6 | | | |
|
| MK 4245 Promotions, Events and Experiences – Level 6 | | | |
|
| MK 4249 Advertising in Digital and Mass Media – Level 6 | | | |
|
| MK 4468 Integrated Marketing Communication Campaigns - Level 6 | | | |
|
| | | | |
|
| Digital Marketing | | | |
|
| MK 3135 Marketing Communications - Level 5 | | | |
|
| MK 4070 Personal Branding for Professionals | | | |
|
| MK 4190 Internship in Marketing | | | |
|
| MK 4104 Digital & Social Media Marketing - Level 6 | | | |
|
| MK 4156 Retailing and Supply Chain Management - Level 6 | | | |
|
| MK 4249 Advertising in Digital and Mass Media – Level 6 | | | |
|
| MG 4188 Digital Marketing for Entrepreneurship - Level 6 | | | |
|
| *Subject to fulfilment or waiving of prerequisites | | | |
|
| | | | |
|
| MK 4190 can be approved after completion of 9 credits and MK 4070 as co-requisite | | | |
|
